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BUSINESS DIRECTOR
& INNOVATION PROJECT LEAD
@ GRAVITY ROAD
I lead teams to deliver marketing campaigns and activations that bridge brand and entertainment. I build trusted relationships with clients and partners to create work that harnesses culture and innovation. I specialise in managing complex campaigns and guiding cross-functional teams to develop ideas that people want to spend time with and deliver results.

ABOUT ONTH

My love for entertainment is what first brought me into ad land and Gravity Road. From education projects to The X Factor, I’ve built a wide breadth of experience that I bring to every challenge.
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I joined Gravity Road in 2017 as a Senior Account Manager, becoming Account Director in 2019 and Business & Partnerships Director in 2021. Today, I lead sport, entertainment, gaming and FMCG clients across Europe and North America — overseeing budgets from £20k to £2.5m and integrated teams of 20+.
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Over the years, I’ve delivered campaigns across ATL, digital, social, creator and experiential; set up in-house content studios; and championed bold activations designed to cut through culture and get people talking. Alongside this, I’ve consistently driven year-on-year client growth and secured new business opportunities.
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At the heart of it, my role is about collaborating with clients and partners, and building teams that are passionate. For me, creating and shaping ideas that can shift how people think is both a privilege and a responsibility......and I love it.
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GET IN TOUCH
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